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THE 4F FRAMEWORK™
Each pillar measures 5 specific signals on your product page — 20 diagnostic signals in total.
01
FIRST IMPRESSION
Does the page make sense at a glance?
01 Value Proposition Clarity
02 Above-the-Fold Visual Hierarchy
03 Target Audience Clarity
04 Hero Headline Impact
05 Quick Skimmability
5 signals → 1 score
02
FRICTION
What gets in the way of buying?
01 Checkout Path Clarity
02 Pricing Transparency
03 Information Architecture
04 Mobile Usability & Distractions
05 Objection Handling
5 signals → 1 score
03
FEEL
Does the page create desire and trust?
01 Brand Aesthetic & Trust
02 Visual Imagery Quality
03 Emotional Tone of Copy
04 Social Proof Integration
05 Perceived Product Quality
5 signals → 1 score
04
FOLLOW-THROUGH
Does interest actually turn into action?
01 Primary CTA Strength
02 Risk Reversal & Guarantees
03 Urgency & Scarcity Authenticity
04 Secondary Conversion Opportunities
05 Post-Purchase Assurance
5 signals → 1 score
Your free audit gives you the high-level picture. The Full 4F Diagnostic lets you see all 20 signals — and what to do about them.
HOW TO GET MORE SALES FROM THE TRAFFIC YOU ALREADY HAVE
The Full 4F Diagnostic shows you exactly what’s working, what’s costing you conversions, and what to fix first.
UNLOCK THE FULL 4F DIAGNOSTIC — $15 →
✓ 20 detailed sub-scores
✓ Specific findings from your page
✓ What’s working and what to keep
✓ What’s costing you conversions
✓ Prioritized action plan
✓ Step-by-step recommendations
✓ Optimization tools & prompts
PREFER TO TALK TO A HUMAN?
Book a free 15-minute strategy call and we’ll walk through your results, identify what to fix first, and help you map out your next move.
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